I was asked to shoot the images for the launch of the new car service Shuddle. Since people love to describe new things in terms of things that already exist, it's being called the Uber for kids. All I know as the parent of a busy child, I can definitely see the benefit of having an option for getting your kids to whatever event they need to get to when you're busy with something else (like getting your other kid to another event on the opposite side of town at the same time).
I had a great time on the shoot working with the Shuddle creative team and the cast of kids, families, and drivers.
Safety: Kid buckling up
Family Time: Family in the park
Kids in back seat
Errands & Soccer Practice
Here's how the images ran on their website.
